文献类型：期刊文献

中文题名：社区服务行业手机APP的设计与营销

英文题名：Community Service Industry Mobile APP Design and Marketing

作者：周晓璐[1,2]

第一作者：周晓璐

机构：[1]北京联合大学管理学院;[2]北京联合大学经贸实验教学中心

第一机构：北京联合大学管理学院

年份：2017

卷号：0

期号：3

起止页码：141-143

中文期刊名：信息与电脑

语种：中文

中文关键词：社区服务行业;手机APP;模块设计;营销策划

外文关键词：community service industry;mobile phone APP;module design;marketing planning

摘要：随着网络技术的发展和智能手机的普及应用,手机APP得到了前所未有的开发与应用。社区服务行业已充分认识到发展手机APP的商业价值,希望通过手机APP的应用促进企业发展。笔者简述了社区服务行业开发手机APP的必要性,从市场需求分析,从模块设计和营销策略角度出发,提出了社区服务行业手机APP的设计与营销方案,希望给相关人士提供一定的参考。
With the development of network technology and the popular application of smart phones,mobile phone APP has been an unprecedented development and application.Community service industry has been fully aware of the development of mobile phone APP commercial value,hope through the application of mobile phone APP to promote enterprise development.This paper summarizes the necessity of developing mobile phone APP in community service industry.From the perspective of market demand analysis,module design and marketing strategy,the aythor puts forward the design and marketing plan of mobile service APP in community service industry,hope to provide some reference to the relevant.