文献类型：期刊文献

中文题名：模糊语在跨文化商务英语谈判中的应用研究

英文题名：The Application of Fuzzy Language in Cross-cultural Business Negotiation

作者：张翠波[1];计晗[1]

第一作者：张翠波

机构：[1]北京联合大学商务学院

第一机构：北京联合大学商务学院

年份：2013

卷号：0

期号：4X

起止页码：254-256

中文期刊名：海外英语

外文期刊名：Overseas English

基金：2013年北京联合大学商务学院横向课题<外贸人才跨文化商务交际能力培养模式研究与实践>阶段性成果(编号:2013-ky11-h1)

语种：中文

中文关键词：模糊语;应用;跨文化;商务谈判

外文关键词：fuzzy language;application;cross-culture;business negotiation

摘要：随着跨国商务活动的日益频繁,跨文化商务交际中语言活用成为了提高国际商务活动效率的有效途径。其中,模糊语在跨文化商务英语谈判中的应用是就是一个系统的过程。该文首先具体分析了模糊语言在谈判中的应用形式,客观地展示模糊语在跨文化商务英语谈判中的应用;其次,具体阐述在跨文化商务英语谈判中使用模糊语的原因;最后,主要针对在不同文化和谈判策略下,如何更巧妙的运用模糊语,从而达到共赢的效果。
@@@@With the development of cross-cultural business, the flexible use of language in cross-cultural communication has been an effective approach to promoting international business. The application of fuzzy language in cross-cultural business nego?tiation is a systematical progress. This paper firstly formulates the styles of the fuzzy language in English for cross-cultural business negotiation. Secondly, the reasons for use the fuzzy language are well presented. It improves the efficiency and appropriateness, enhances the flexibility. The negotiators use fuzzy language persuasively and create a harmonious atmosphere. Thirdly, the study aims to help to use business English appropriately and effectively by adopting the vagueness as a strategy. The major findings of the study on vagueness in cross-cultural business English negotiation are presented for the negotiators to use fuzzy language effec?tively.