文献类型：期刊文献

中文题名：基于微信公众平台的高校图书馆学科服务创新

英文题名：Academic Service Innovation of University Libraries Based on WeChat Public Platform

作者：李玥[1]

第一作者：李玥

机构：[1]北京联合大学图书馆,北京100026

第一机构：北京联合大学图书馆

年份：2020

期号：21

起止页码：16-17

中文期刊名：教育教学论坛

外文期刊名：Education Teaching Forum

语种：中文

中文关键词：微信公众平台;高校图书馆;学科服务;服务作用

外文关键词：WeChat public platform;university library;discipline service;service function

摘要：在移动互联网已经得到广泛普及和应用的背景下,许多传统的高校图书馆都开始谋求线上的发展。高校图书馆的主要受众群体是青年学生,高校学生对于移动互联网上的新鲜事物接受度较强,在微信公众号服务普及以后,许多高校图书馆开始使用微信公众平台为用户提供服务。但是这些服务基本集中在信息推送和阅读推广等信息方面,而在学科服务方面的应用比较稀缺。文章通过分析微信公众平台的优势,探究了高校图书馆如何利用微信公众平台为用户提供专业学科服务并提出创新发展的思路和方向。
Under the background that mobile Internet has been widely popularized and applied, many traditional university libraries begin to seek the online development. The main users of university libraries are young students. University students have a strong acceptance of new things on the mobile Internet. After the popularity of WeChat public account service, many university libraries began to use WeChat public platform to provide services to users. However, these services basically focus on information push, reading promotion and other information, while the application of disciplinary services is relatively scarce. By analyzing the advantages of WeChat public platform, this paper studies the direction of university libraries to provide users with professional services by using WeChat public platform.