详细信息
Research on electronic commerce readiness of small and medium-sized tourism enterprises ( EI收录)
文献类型:会议论文
英文题名:Research on electronic commerce readiness of small and medium-sized tourism enterprises
作者:Pei, Yilei[1]; Xue, Wanxin[1]; Su, Yong[2]
第一作者:裴一蕾
通讯作者:Pei, Y.
机构:[1] School of Management, Beijing Union University, Beijing, China; [2] Units of 95997, Beijing, China
第一机构:北京联合大学管理学院
会议论文集:International Conference on Management and Service Science, MASS 2011
会议日期:12 August 2011 through 14 August 2011
会议地点:Wuhan
语种:英文
外文关键词:Analytic hierarchy process - Fuzzy set theory - Tourism
摘要:This paper establishes index system of electronic commerce readiness of electronic commerce readiness of small and medium-sized tourism enterprises, uses analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model of electronic commerce readiness of small and medium-sized tourism enterprises, finally the case study shows that it is reasonable and credible to evaluate electronic commerce readiness of small and medium-sized tourism enterprises with analytic hierarchy process and fuzzy comprehensive evaluation. ? 2011 IEEE.
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