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Research on electronic commerce readiness of small and medium-sized tourism enterprises  ( EI收录)  

文献类型:会议论文

英文题名:Research on electronic commerce readiness of small and medium-sized tourism enterprises

作者:Pei, Yilei[1]; Xue, Wanxin[1]; Su, Yong[2]

第一作者:裴一蕾

通讯作者:Pei, Y.

机构:[1] School of Management, Beijing Union University, Beijing, China; [2] Units of 95997, Beijing, China

第一机构:北京联合大学管理学院

会议论文集:International Conference on Management and Service Science, MASS 2011

会议日期:12 August 2011 through 14 August 2011

会议地点:Wuhan

语种:英文

外文关键词:Analytic hierarchy process - Fuzzy set theory - Tourism

摘要:This paper establishes index system of electronic commerce readiness of electronic commerce readiness of small and medium-sized tourism enterprises, uses analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model of electronic commerce readiness of small and medium-sized tourism enterprises, finally the case study shows that it is reasonable and credible to evaluate electronic commerce readiness of small and medium-sized tourism enterprises with analytic hierarchy process and fuzzy comprehensive evaluation. ? 2011 IEEE.

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