文献类型：期刊文献

中文题名：数字化服务平台定价模型研究——基于数字化服务平台与小前端点对点定价模型构建

英文题名：Research on Pricing Model of Digital Service Platform——Construction of Point-to-Point Pricing Model Based on Digital Service Platform and Small Front End

作者：张荣齐[1];杜辉[1];李英爽[1]

第一作者：张荣齐

机构：[1]北京联合大学管理学院

第一机构：北京联合大学管理学院

年份：2018

卷号：0

期号：7

起止页码：119-122

中文期刊名：价格理论与实践

外文期刊名：Price:Theory & Practice

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2017】；CSSCI:【CSSCI_E2017_2018】；

基金：教育部人文社会科学基金项目(16YJA630080);北京市社科基金重大项目(18ZDA09);北京市教委社科项目(SM201811417005);北京市属高校高水平教师队伍建设支持计划(IDHT20180514)的研究成果;北京联合大学"人才强校优选计划项目(BPHR2018BS01)";北京市教育规划课题(CEFA17064)

语种：中文

中文关键词：数字化服务平台;价格决策;数字社区;小前端

外文关键词：Digital service platform;Price decision;Digital community;Small front end

摘要：本文借鉴Ramsey定价法、平均成本定价法、完全分摊成本定价法,结合数字社区小前端的结构特点,建立了数字化服务平台成本定价理论模型,将数字化服务平台产品"需求量"的概念明确为"流量",将各种产品能够明确归属的成本分别划分到独立小前端,解决多个产品难以合理分摊开放成本和共享成本的困难,利用供求平衡、收支平衡、流量平衡的关系方程,计算多点合理的成本价格,为解决数字社区小前端点对点的成本定价问题提供了数字经济分析的合理依据。
Drawing on the Ramsey pricing method, the average cost pricing method, and the fully-distributed cost pricing method, combined with the structural characteristics of the small front end of the digital community, the digital service platform cost pricing theory model was established. The concept of "demand quantity" of the digital service platform product was clearly defined as "flow", so the cost of each product can be clearly divided into independent small front end, to solve the difficulty of sharing the open cost and sharing cost of multiple products. By using the relationship equation of supply and demand balance, balance of payments, flow balance, calculate multiple points reasonable the cost price provides a reasonable basis for digital economic analysis to reveal the point-to-point cost pricing problem of the small front end of the digital community.