文献类型：期刊文献

中文题名：我国广播多元化经营的演进轨迹与内在逻辑

英文题名：Management Diversification of Chinese Radio Broadcasting:The Evolution and Logic

作者：王春美[1];黄升民[2]

第一作者：王春美

机构：[1]北京联合大学应用文理学院;[2]中国传媒大学广告学院

第一机构：北京联合大学应用文理学院

年份：2019

卷号：0

期号：1

起止页码：42-49

中文期刊名：编辑之友

外文期刊名：Editorial Friend

收录：国家哲学社会科学学术期刊数据库;北大核心:【北大核心2017】；CSSCI:【CSSCI2019_2020】；

基金：国家广播电视总局部级社科研究项目"移动互联网时代广播媒体经营策略创新研究"(GD1726);北京联合大学人才强校优选计划项目(BPHR2018DS01);基础研究基金项目(122139918290107121)

语种：中文

中文关键词：广播;多元化经营;业态演进;内在逻辑

外文关键词：broadcasting;diversification management;business evolution;internal logic

摘要：从开展信息经营、兴办三产公司到发展声讯业务、培育节目市场、实施品牌经营、跨界异业探索,再到成立投融资平台、开展版权购销、推进广播购物,广播多元化经营业态随着技术、环境的变化不断演进迭代,其中有多年延续的业务形态,也有昙花一现的实践探索,勾勒出一幅生动的媒介产业运营路线图。文章立足改革开放以来不同阶段的时代背景,通过对数十家电台产业经营实践的综合考察,全面梳理广播媒体的多元化经营业态的变化,以此探析媒介产业化的演进轨迹及其内在规律。
From information management, the establishment of companies to develop audio business, cultivating market, the implementation of brand management, the crossover exploration, to establishing investment and financing platform, copyright management, and the promotion of radio shopping, the diversified management of radio broadcasting changes with the evolution of technology and the management environment. The diversified business models include not only long term business practices but also short-term investment boom, which constitutes a vivid media industry evolutionary roadmap. Based on the background of the reform and opening up, this study explores the evolutionary track of media industrialization and its internal logic through the comprehensive investigation of the operational practices of more than ten radio stations.