文献类型：会议论文

英文题名：Relationship between Information Presentation of E-commence Website and Consumer's Online Purchasing Decision

作者：Guo, Yanli[1];Chen, Jianbin[1]

第一作者：郭彦丽

通讯作者：Guo, YL[1]

机构：[1]Beijing Union Univ, Coll Business, Beijing 100025, Peoples R China

第一机构：北京联合大学商务学院

通讯机构：[1]corresponding author), Beijing Union Univ, Coll Business, Beijing 100025, Peoples R China.|[1141721]北京联合大学商务学院;[11417]北京联合大学;

会议论文集：International Symposium on Knowledge Acquisition and Modeling

会议日期：DEC 21-22, 2008

会议地点：Wuhan, PEOPLES R CHINA

语种：英文

外文关键词：Knowledge acquisition - Surveys

摘要：Why you always buy something on a website, not on another. nether does information presentation impact your decision? How to impact? At present, many attentions have been paid to it. In this study, we make some hypotheses about this problem, then in two business sites: "Amazon" & "Taobao", choose two commodities: books and clothing to do a survey, through online questionnaire and data analysis by the software of SPSS. As a result, all hypotheses are tested. We find information presentation has a positive associated with the consumer's online purchasing decision and to different types of commodities, information format and content have different effects. In detail, to personalized commodities, information format has more impact on it, and to general commodities, information content is more concerned by consumers.