文献类型：期刊文献

中文题名：具有商业价值的主题陈列展示设计

英文题名：Thematic Display Design with Commercial Value

作者：李菲[1];李鑫[1];曹建中[2]

第一作者：李菲

机构：[1]中国服装设计师协会产业中心,北京100015;[2]北京联合大学艺术学院,北京100101

第一机构：中国服装设计师协会产业中心,北京100015

年份：2022

卷号：7

期号：5

起止页码：465-470

中文期刊名：服装学报

外文期刊名：Journal of Clothing Research

语种：中文

中文关键词：视觉营销;主题陈列;展示设计;商业价值;沉浸式体验

外文关键词：visual marketing;theme display;display design;business value;immersive experience

摘要：客观呈现当代主题陈列展示设计原则与形式,探究其设计规律,对服装店铺主题陈列设计进行解读。以实地田野考察与案例分析为主要研究方法,结合历史文献、图像资料及个案分析与综合案例分析,对主题陈列展示的原则和设计路径进行整理与归纳。研究表明,在“主题突出”“一步一景”“元素贯穿”3个主题陈列展示设计基本原则下,“叙事性”“交互性”“通感性”的主题陈列展示设计表现方法可为顾客提供良好的沉浸式购物体验,从而提升企业和品牌的商业价值。
This paper was focus on presenting the principles and forms of contemporary theme display design objectively and exploring its design rules,which was to interpret the theme display design of clothing stores.With field investigation and case analysis as the main research methods,combining with historical documents and image data,the principles and design paths of theme display and display were sorted out and summarized.The research shows that under the three basic principles of theme display design,namely"theme outstanding","step by step"and"element penetration",the theme display design and presentation methods of"narrative","interactivity"and"sensibility"can provide customers with a good immersive shopping experience,so as to enhance the business value of enterprises and brands.