文献类型：期刊文献

中文题名：我国旅游电子商务的发展及其关键制约因素分析

英文题名：The Development of China's Travel E-Business and Its Constraints

作者：郑丽[1]

第一作者：郑丽

机构：[1]北京联合大学商务学院

第一机构：北京联合大学商务学院

年份：2009

卷号：25

期号：7

起止页码：130-133

中文期刊名：改革与战略

外文期刊名：Reformation & Strategy

收录：国家哲学社会科学学术期刊数据库;北大核心:【北大核心2008】；

语种：中文

中文关键词：旅游电子商务;制约因素;建议

外文关键词：Travel E-Business; restricted factors; suggestions

摘要：文章在总结国内外旅游电子商务发展现状的基础上,分析了制约我国旅游电子商务发展的五大因素,即现有技术水平的限制、网民数量与层次的限制、在线交易的制约、缺乏深层次的客户信息挖掘和社会信用问题的影响。针对这些制约因素,提出了相应的解决方案,其目的是为我国旅游电子商务的进一步发展提供建议和参考。
On the basis of summarizing the travel E-Business development home and abroad, five constraint factors leading to the development of China＇s travel E-Business were analyzed. The constraint factors are： the level constraints of existing technology, the number and the level restrictions of netizens, on-line transaction constraints, lack of deep-seated customer information development and the influence of social credit problems. In response to these constraints, the corresponding solutions were put forward. The aim is to provide advice and reference for the further development of China＇ s travel E-Business.