文献类型：期刊文献

中文题名：分享经济中不同信任的交互作用及对用户分享意愿的影响

英文题名：Research on the Interaction of Different Trust in Sharing Economy and Its Impact on Users’ Sharing Willingness

作者：李立威[1];刘莉娜[2];李纪建[3]

第一作者：李立威

机构：[1]北京联合大学管理学院,北京100101;[2]北京联合大学应用科技学院,北京100101;[3]北京农村商业银行,北京100034

第一机构：北京联合大学管理学院

年份：2019

卷号：0

期号：7

起止页码：26-31

中文期刊名：征信

外文期刊名：Credit Reference

收录：北大核心:【北大核心2017】；

基金：国家社会科学基金一般项目(17BGL265)

语种：中文

中文关键词：分享经济;信任;使用意愿;PLS-SEM;信任传递

外文关键词：sharing economy;trust;willingness to use;PLS-SEM;trust transfer

摘要：从分享经济服务使用者及信任对象的视角,将信任分为对分享平台信任、对平台上服务提供方的信任和对所分享产品的信任三种类型。以在线短租行业为例,采用PLS-SEM方法对三种不同类型信任的交互作用及对消费者参与分享经济意愿的影响进行了实证研究。研究结果表明,对平台的信任、对平台上服务提供方的信任、对所分享产品的信任均会对用户参与分享经济的意愿产生正向显著影响;分享经济中信任存在传递关系,对平台的信任可以传递到对分享平台上服务提供方及所分享产品或服务的信任上,对平台上服务提供方的信任也可以传递到对所分享产品或服务的信任上。最后给出分享平台构建信任机制的建议。
From the perspectives of users and trust objects of sharing economy services,trust is divided into three types:trust in sharing platform,trust in service providers on the platform and trust in the shared products.Taking the online short-term rental sector as an example,an empirical study is conducted by using the PLSSEM method on the interaction of three different types of trust and the impact on consumers’willingness to participate in the sharing economy.The results show that trust in the platform,in the service providers on the platform,and in the shared products has a significant positive impact on the willingness of users to participate in the sharing economy;that trust in the sharing economy has a pass-through relationship,and trust in the platform can be transferred to trust in the service provider on the sharing platform and the shared product or service,and trust in the service provider on the platform can also be transferred to trust in the shared product or service.Finally,some suggestions on how to build trust mechanism are given.