文献类型：期刊文献

中文题名：基于内容分析的北京郊区传统村落旅游感知研究——以门头沟灵水村为例

英文题名：A Content-based Research on Destination Image Perception in Suburban Areas: With Particular Reference to Lingshui Village in Beijing

作者：李琛[1];季晓染[1];何丹[1];李一恒[1]

第一作者：李琛

机构：[1]北京联合大学应用文理学院

第一机构：北京联合大学应用文理学院

年份：2019

卷号：33

期号：2

起止页码：37-44

中文期刊名：北京联合大学学报

外文期刊名：Journal of Beijing Union University

基金：国家自然科学基金项目(41771187);北京联合大学应用文理学院2017-2018年重点课程建设项目(12205561108-014)

语种：中文

中文关键词：网络文本;感知形象;内容分析;灵水村

外文关键词：Internet text;Perception image;Content analysis;Lingshui village

摘要：网络信息技术(ICT)的快速发展促进了人类行为模式的飞速转变。近年来,网络不仅成为旅游目的地传播形象、拓展市场的重要载体,也成为影响大众旅游决策的重要工具。通过选取中国历史文化名村——北京市灵水村作为案例地,以游客对灵水村的网络评价为研究对象,采用文本挖掘软件提取出游客对灵水村感知形象的60个高频词汇,从旅游地客观形象、情感形象、重游意向3个方面进行分析。研究结果发现,游客对灵水村的旅游形象感知以积极情感为主,游客对"古村落""举人""爸爸去哪儿"等形象感知强烈,消极感知来自门票价格、旅游开发水平、居民态度等方面。在此基础上,从旅游设施改造升级、旅游产品规划设计、创新营销等方面提出提升灵水村旅游形象的相关策略。
The rapid development of Network Information Technology ( ICT) has promoted the transformation of human behavior patterns. In recent years,the network has not only become an important carrier to spread the image and expand the market of tourist destinations,but also served as an important tool to influence public tourism decision-makings. This paper,with particular reference to one of the historical and cultural villages - Lingshui village in Beijing,focuses on the tourists’evaluation of Lingshui village. To be more precise,by using text uncovering software to extract 60 high-frequency vocabulary in terms of tourists’image perception,the present study has made a detailed analysis of tourists’evaluation from three aspects: objective image,emotional image and revisiting intention. The findings show that visitors intend to develop positive attitudes in terms of Lingshui village tourism image perception,such as the cultures of“ancient village”and“First-degree scholar”, and the popular program“Dad Where Are We Going”,whereas negative perceptions have mainly come from the ticket prices,tourism development level,residents attitude,and so on. Based on the above discussion,this article has put forward some suggestions contributing to the promotion of Lingshui village’s tourism image from such perspectives as facilities upgrading,product planning and design,and innovative marketing.