文献类型：期刊文献

英文题名：Construction of Maker Multimedia Technology for the Course of Sports Marketing

作者：Niu, Ben[1];Wang, Fatao[2];Qi, Aili[3]

第一作者：Niu, Ben

通讯作者：Wang, FT[1]

机构：[1]Beijing Youth Polit Coll, Beijing 100102, Peoples R China;[2]Beijing Union Univ, Coll Arts & Sci, Beijing 100101, Peoples R China;[3]Guizhou Univ Engn Sci, Bijie 551700, Peoples R China

第一机构：Beijing Youth Polit Coll, Beijing 100102, Peoples R China

通讯机构：[1]corresponding author), Beijing Union Univ, Coll Arts & Sci, Beijing 100101, Peoples R China.|[114172]北京联合大学应用文理学院;[11417]北京联合大学;

年份：2017

卷号：12

期号：9

起止页码：85-94

外文期刊名：INTERNATIONAL JOURNAL OF EMERGING TECHNOLOGIES IN LEARNING

收录：EI(收录号：20210509843415);Scopus(收录号：2-s2.0-85099800219);WOS:【ESCI(收录号:WOS:000416083800008)】；

基金：This work was supported in part by the 2017 annual Social Science Youth Talents projects of Beijing Social Science Association (2017QNRC20).

语种：英文

外文关键词：Sports marketing teaching; multimedia technology; maker education

摘要：Maker education is a new-type educational mode aiming of training and improving students' innovation ability and transforming students' passive learning into initiative exploration. So far, few researches have been made on the field of maker education for the course of Sports Marketing, and the relevant multimedia technology also has not been completely developed, which poses an undue barrier to the launch of maker education. In this paper, maker education multimedia technology for the course of Sports Marketing is developed based on Blockly frame, applying the theory related to maker education, namely the theory of successful intelligence, in the course of Sports Marketing for the first time, and design the maker education multimedia technology from both function design and process design. Finally, to check the effect of the multimedia technology developed in this paper, we use the multimedia technology in the "sports marketing" course for comparison and verification. Results demonstrate the average scores and the proportion of high scores of the class for which the maker education multimedia platform was implemented in the teaching process of Sports Marketing are superior to that of the class for which the maker education multimedia platform was not implemented. These findings indicate that the technology is greatly helpful to improve students' innovation ability, and is of high promotional value and broad application prospect.