文献类型：期刊文献

英文题名：Does cooperative goal interdependence facilitate market orientation? A top management's firm-customer perspective in China

作者：Chen, Yifeng Nancy[1];Chao, Mike[2];Pan, Yuejie[3]

第一作者：Chen, Yifeng Nancy

通讯作者：Pan, YJ[1]

机构：[1]Lingnan Univ, Dept Management, Hong Kong, Peoples R China;[2]William Paterson Univ, Cotsakos Coll Business, Dept Mkt & Management Sci, Wayne, NJ 07470 USA;[3]Beijing Union Univ, Int Business Dept, Coll Business, Beijing, Peoples R China

第一机构：Lingnan Univ, Dept Management, Hong Kong, Peoples R China

通讯机构：[1]corresponding author), Beijing Union Univ, Int Business Dept, Coll Business, Beijing, Peoples R China.|[1141721]北京联合大学商务学院;[11417]北京联合大学;

年份：2020

卷号：26

期号：5

起止页码：588-612

外文期刊名：ASIA PACIFIC BUSINESS REVIEW

收录：;Scopus(收录号：2-s2.0-85088143434);WOS:【SSCI(收录号:WOS:000548985600001)】；

基金：This study is supported by General Research Fund (No. 13500114) from Hong Kong University Grants Committee.

语种：英文

外文关键词：Competitive goal; competitor orientation; cooperative goal; customer orientation; independent goal; inter-functional coordination

摘要：Market orientation concerns customer satisfaction in essence. Empirical studies have indicated that market orientation contributes to a firm's superior performance, sustainable competitiveness, and organizational success. Drawing on theory of cooperation and competition, this study unravels the relationship between firm-customer goal interdependence and market orientation. Results of our study with a sample of 120 entrepreneurial firms recruited in China demonstrate that developing cooperative, but not competitive or independent, goals with customers is effective for facilitating collaboration among internal departments, which ultimately strengthens the market orientation of firms. Theoretical and practical implications are discussed.