文献类型：会议论文

英文题名：A fuzzy comprehensive evaluation approach with application to measuring tourism destination service quality

作者：Sun Mengyang[1]; Liu Ying[2]; Shi Meiyu[1]

第一作者：孙梦阳

机构：[1] Tourism Inst., Beijing Union Univ., Beijing, China; [2] Beijing Inst. of Technol., Beijing, China

第一机构：北京联合大学旅游学院

会议日期：10-12 Nov. 2009

会议地点：Nanjing, China

语种：英文

外文关键词：fuzzy set theory - marketing - quality of service - travel industry

摘要：The foreign tourists' satisfaction of tourist destination service quality has an important impact on the tourist destinations competitiveness and market expansion. This study is based on the questionnaire data of the Beijing service quality from foreign tourists of the Beijing's five largest source countries and uses fuzzy comprehensive evaluation for analysis. The results show that the British tourists give the highest service quality evaluation. At the same time, the five countries are classified by the cluster analysis methods in favor of the publicity and marketing.