文献类型：期刊文献

英文题名：The impacts of nonnegative doctor portrayals on public evaluations and professional attractiveness in medicine

作者：Li, Qiwei[1,2];Mao, Zhefei[3];Shao, Yuhui[1,2];Huang, Yitong[1,2];Zhang, Qi[4,5];Zhou, Jie[1,2]

第一作者：Li, Qiwei

通讯作者：Zhou, J[1];Zhou, J[2]

机构：[1]Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China;[2]Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China;[3]Univ Ghent, Dept Expt Clin & Hlth Psychol, Henri Dunantlaan 2, B-9000 Ghent, Belgium;[4]Beijing Union Univ, Teachers Coll, Beijing 100101, Peoples R China;[5]Beijing Union Univ, Learning & Psychol Dev Inst Children & Adolescents, Beijing 100101, Peoples R China

第一机构：Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China

通讯机构：[1]corresponding author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China;[2]corresponding author), Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China.

年份：2025

卷号：15

期号：1

外文期刊名：SCIENTIFIC REPORTS

收录：;Scopus(收录号：2-s2.0-105017397800);WOS:【SCI-EXPANDED(收录号:WOS:001582550500010)】；

语种：英文

外文关键词：Doctors' media portrayals; Doctor-patient relationships; Stereotype content model; BIAS map

摘要：This study explores the impacts of four common nonnegative media portrayals of doctors (i.e., science experts, angels in white, white-coated warriors, and vulnerable groups) on public evaluations (i.e.,stereotype content, emotional responses, and trust) and professional attractiveness (i.e.,willingness to marry or encourage child to become a doctor). Study 1 (N = 216) featured a between-participants design, revealing that the warrior and angel portrayals both led to more favourable ratings for warmth, competence, morality, admiration, reduced contempt, and trust than were observed in the control group. The warrior portrayal consistently received the highest scores in most dimensions, including professional attractiveness. The expert portrayal notably enhanced competence evaluations and reduced contempt, whereas the vulnerable portrayal elicited higher levels of sympathy but was associated with the lowest scores in most other dimensions. Study 2 (N = 320) featured a 3 (portrayal type; within-participants) x 6 (sequence; between-participants) mixed design, revealing that presentation order moderated the effects of such portrayals. The most effective sequence, angel-expert-vulnerable, elicited the highest overall evaluations, whereas the angel-vulnerable-expert sequence was least effective. These findings suggest that not only content but also sequence of portrayals can shape public attitudes towards doctors, thus highlighting relevant implications for health communication and media strategies.