文献类型：会议论文

英文题名：Research on Cooperative Marketing Model of SME in China

作者：Li Xiling[1]

第一作者：李锡玲

机构：[1]Beijing Union Univ, Coll Management, Beijing 100101, Peoples R China

第一机构：北京联合大学管理学院

会议论文集：4th International Conference on the Development of Small and Medium-sized Enterprises

会议日期：NOV 26-28, 2010

会议地点：Haikou, PEOPLES R CHINA

语种：英文

外文关键词：SME(small and medium-sized enterprise); cooperative marketing; model

摘要：A single SME(small and medium-sized enterprise) has the competitive disadvantages compared with large enterprises in the fiercely competitive market. In order to live and grow up, SMEs will focus on external complex business environment. They seek for external support through making full use of external resources. They create cooperative marketing models to increase capacity in domestic and international market. Based on the cooperative marketing theory, this paper analyzes the motive for SME's,cooperative marketing, puts forward the creative models of SME's cooperative marketing in China.