文献类型：期刊文献

中文题名：我国企业培育自主品牌的对策研究

英文题名：Study on the countermeasures to cultivate self-owned brand of Chinese enterprises

作者：叶敏[1]

第一作者：叶敏

机构：[1]北京联合大学管理学院

第一机构：北京联合大学管理学院

年份：2014

期号：1

起止页码：65-66

中文期刊名：企业技术开发

外文期刊名：Technological Development of Enterprise

语种：中文

中文关键词：主品牌;品牌培育;对策

外文关键词：self-owned brand; brand cultivation ; countermeasures

摘要：自主品牌的培育和发展是我国企业发展的关键要素,也是我国企业所要面临的最严峻问题之一。我国企业自主品牌建设方面还存在诸多问题,为此,从微观主体层面和宏观层面对如何进一步培育和发展我国企业自主品牌进行了对策研究,以提高企业获利及竞争力。
Cultivating and developing self-owned brands is a key element of corporate development in China and is one of the most se- rious problems facing with Chinese enterprises.There are stil many problems in the construction of Chinese enterprises＇ self-owned brands.Therefore, countermeasures on how to further cultivate and develop Chinese enterprises＇ self-owned brands are considered at both micro and macro levels, in order to improve the profitability and competitiveness of enterprises.