文献类型：会议论文

英文题名：Discussion of the Model of Customer Experience for B2C E-commerce Enterprises

作者：Pei, Yi-lei[1,2];Xue, Wan-xin[1,2];Su, Yong[3]

第一作者：裴一蕾

通讯作者：Pei, YL[1]

机构：[1]Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China;[2]Beijing Union Univ, E Commerce Management Coll, Beijing, Peoples R China;[3]PLA, Unit 95997, Beijing, Peoples R China

第一机构：北京联合大学管理学院信息管理与电子商务系

通讯机构：[1]corresponding author), Beijing Union Univ, Dept Informat Management, Beijing, Peoples R China.|[11417161]北京联合大学管理学院信息管理与电子商务系;[11417]北京联合大学;[1141755]管理学院;

会议论文集：3rd International Conference on Advances in Social Science, Humanities, and Management (ASSHM)

会议日期：DEC 12-13, 2015

会议地点：Guangzhou, PEOPLES R CHINA

语种：英文

外文关键词：Customer experience; B2C e-commerce enterprises; Effect factors; TAM model

摘要：With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the TAM model and points out the directions for future research.