文献类型：会议论文

中文题名：Research on Cooperative Marketing Model of SME in China

作者：LI Xiling[1];

第一作者：李锡玲

机构：[1]College of Management, Beijing Union University, P.R.China, 100101;

第一机构：北京联合大学管理学院

会议论文集：2010 International Conference on the Development of Small and Medium-sized Enterprises(2010年小型及中小型企业发展国际会议)论文集

会议日期：20101126

会议地点：海口

主办单位：海南大学

语种：英文

中文关键词：SME(small and medium-sized enterprise);cooperative marketing;model

摘要：A single SME(small and medium-sized enterprise) has the competitive disadvantages compared with large enterprises in the fiercely competitive market. In order to live and grow up, SMEs will focus on external complex business environment. They seek for external support through making full use of external resources. They create cooperative marketing models to increase capacity in domestic and international market. Based on the cooperative marketing theory, this paper analyzes the motive for SME's cooperative marketing, puts forward the creative models of SME's cooperative marketing in China.