文献类型：期刊文献

中文题名：基于市场营销类岗位能力的“专业思政”构建研究

英文题名：Research on Construction of “Ideological and Political Education through all Majors” Based on the Ability of Marketing Posts

作者：李胜[1];邱红[1];彭爱美[1]

第一作者：李胜

机构：[1]北京联合大学应用科技学院,北京100012

第一机构：北京联合大学应用科技学院

年份：2020

卷号：34

期号：3

起止页码：27-34

中文期刊名：北京联合大学学报

外文期刊名：Journal of Beijing Union University

基金：北京联合大学2019年度科研项目“‘立德树人’融入人才培养体系研究——以市场营销专业为例”(Sk20201901)。

语种：中文

中文关键词：市场营销;岗位能力;课程思政;专业思政;核心素养

外文关键词：Marketing;Posts’ability;Ideological and political education through all curricula;Ideological and political education through all majors;Key competence

摘要：梳理"专业思政"提出的背景,探讨"专业思政"的内涵,以市场营销类标准岗位矩阵为基础,界定市场营销类岗位能力要素涵义和构成,构建市场营销专业中高本衔接的核心素养理论框架。以北京联合大学应用科技学院市场营销专业(专升本)为例,提出市场营销"专业思政"的实施路径:构建市场营销专业核心素养框架体系;构建市场营销专业人才培养目标的核心素养要求;构建基于核心素养与课程融合的市场营销"专业思政"课程体系矩阵;基于"一体两翼"产教融合模式,构建核心素养实践体系。
This paper summarizes and discusses the background and content of ideological and political education through all majors. Based on the standard posts’ matrix of marketing, the meaning and composition of the marketing posts’ ability are clarified. Then, the theoretical framework of key competence for marketing professional training is constructed. Taking the marketing major of Beijing Union University as an example, the implementing means of "ideological and political education through all majors" in marketing are put forward. Firstly, the key competence framework system for marketing should be constructed. Secondly, the key literacy requirements for marketing professional training objectives need to be built. Thirdly, the construction of course system’s matrix for "ideological and political education through all majors" based on the integration of key competence and courses is necessary. Fourthly, based on the integration pattern of "one body, two wings" in production and education, the practice system of key competence should be built.