文献类型：期刊文献

英文题名：Influence of Degree of Chinese Cultural Identity and Performance Expectation on Consumption Attitude for Health Care of Traditional Chinese Medicine

作者：Lin, Shengliang[1]; Yan, Yan[2]; Hu, Chenxi[1]

第一作者：Lin, Shengliang

机构：[1] School of Journalism and Communication, Jinan University, Guangzhou, 510632, China; [2] College of Applied Arts and Science, Beijing Union University, Beijing, 100191, China

第一机构：School of Journalism and Communication, Jinan University, Guangzhou, 510632, China

通讯机构：[2]College of Applied Arts and Science, Beijing Union University, Beijing, 100191, China|[114172]北京联合大学应用文理学院;[11417]北京联合大学;

年份：2022

卷号：2022

外文期刊名：Computational and Mathematical Methods in Medicine

收录：EI(收录号：20222512246994);Scopus(收录号：2-s2.0-85131702918)

语种：英文

外文关键词：Medicine

摘要：There are some advantages of traditional Chinese medicine in anti-COVID-19, and more and more Chinese people are beginning to accept health care of Traditional Chinese Medicine (TCM). By selecting two important independent variables, degree of Chinese cultural identity and performance expectation, their influence mechanism on the consumption attitude of health care for TCM is studied. The results show that the two dimensions of degree of Chinese cultural identity significantly affect the consumption attitude of health care for TCM, and the surface recognition dimension negatively affects the behavioral attitude of health care for TCM. The deep behavioral dimension has a positive impact on the consumption attitude of health care for TCM. Performance expectation has a positive impact on the consumption attitude of health care for TCM. Chinese cultural identity and performance expectation have a positive interaction on the consumption attitude of health care for TCM. ? 2022 Shengliang Lin et al.