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Sweet or profitable home? Migrants' intention to return for tourism employment    

文献类型:期刊文献

英文题名:Sweet or profitable home? Migrants' intention to return for tourism employment

作者:Zhang, Yuangang[1,2];Hao, Yameng[1];Guo, Yingzhi[2,3];Liu, Lu[4]

第一作者:Zhang, Yuangang

通讯作者:Guo, YZ[1]

机构:[1]Shanghai Normal Univ, Coll Tourism, Shanghai, Peoples R China;[2]Fudan Univ, Postdoctoral Stn Business Adm, Shanghai, Peoples R China;[3]Fudan Univ, Dept Tourism, Shanghai, Peoples R China;[4]Beijing Union Univ, Tourism Coll, Beijing, Peoples R China

第一机构:Shanghai Normal Univ, Coll Tourism, Shanghai, Peoples R China

通讯机构:[1]corresponding author), Fudan Univ, Dept Tourism, Shanghai, Peoples R China.

年份:2023

卷号:25

期号:6

起止页码:1580-1601

外文期刊名:TOURISM GEOGRAPHIES

收录:;WOS:【SSCI(收录号:WOS:001689079200001)】;

基金:This work is supported by the Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China [22YJCZH248], the National Natural Science Foundation of China [Grant no. 72074053], and National Natural Science Foundation of China [Grant no. 42001168].

语种:英文

外文关键词:Migrant workers; rural tourism destinations; intention to return for tourism employment; perceived benefits; perceived cost; place emotion; risk taking; China

摘要:The 'homecoming' wave of migrant workers is a new phenomenon in the current stage of China's modernization. How can the rural tourism industry develop a mechanism to attract migrants back to their hometowns? The answer to that question is key to understanding the new human-place relationship between migrant workers and rural destinations in tourism development. This study developed a model to examine migrant workers' intentions to return for employment by integrating multiple elements, including two types of emotion, perceived benefits, perceived cost, and risk taking. We conducted an empirical test using PLS-SEM and found that both real and assumed emotions played significant roles in the perceptions of benefit in returning, and assumed emotions negatively affected perceived cost. Perceived benefit positively affected tourism support and intention to return for tourism employment; tourism support was an important factor affecting migrant workers' intention to return. Risk taking could enhance the influence of tourism support for that intention. This study makes a theoretical contribution to research into place emotion in rural areas and presents theoretical starting points for further explorations.

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