文献类型：会议论文

英文题名：The analysis of Business Ethics Based on the Evolution of the Business Culture

作者：Tang, Shaoqing[1];Guo, Yijing[1];Liu, Liguo[1];Duan, Xiangwei[1]

通讯作者：Tang, SQ[1]

机构：[1]Beijing Union Univ, Coll Business, Beijing 100025, Peoples R China

第一机构：北京联合大学商务学院

通讯机构：[1]corresponding author), Beijing Union Univ, Coll Business, Beijing 100025, Peoples R China.|[1141721]北京联合大学商务学院;[11417]北京联合大学;

会议论文集：China Marketing International Conference

会议日期：JUL 24-27, 2015

会议地点：Xian, PEOPLES R CHINA

语种：英文

外文关键词：Business Culture; Business Ethics; Evolving

摘要：From the evolution of business culture, this paper has sorted out the origin and evolution of business culture, and elaborated three connotations of business culture and Characteristic Culture dominated by Confucian culture; Then from the time and space angles, has explored the connotation of business ethics, compared the similarities and differences between Chinese and Western business ethics, analyzed the lack of business ethics and its reasons. Especially when China's economy is facing the new normal, the worldwide reshaping and restructuring of business ethics is essential for enterprises to change from processing model to brand management model. The enterprises should restructure their business ethics accordingly to build global business ethics to adapt to globalization and the internet trend and adhere to the principle of "to balance the profit and righteousness" as a prerequisite for commercial transactions, the principle of "honest and trustworthy, fair trade" as the basis for commercial transactions, the principle of "harmony" and "mutual benefit" as the purpose for business transactions.