文献类型：期刊文献

英文题名：Exploring the relationship between generative AI usage and employee creativity: a dual-pathway mediation model

作者：Wang, Runna[1];Zhang, Zhipeng[2];Zhao, Wenwen[3];Li, Sam Boran[4];Pan, Yuejie[5]

第一作者：Wang, Runna

通讯作者：Pan, YJ[1]

机构：[1]Beijing Inst Fash Technol, Sch Fash, Beijing, Peoples R China;[2]Univ Sci & Technol Beijing, Sch Econ & Management, Beijing, Peoples R China;[3]Shaanxi Univ Sci & Technol, Sch Econ & Management, Xian, Peoples R China;[4]Univ Leeds, Management & Org Dept, Leeds, England;[5]Beijing Union Univ, Business Coll, Beijing, Peoples R China

第一机构：Beijing Inst Fash Technol, Sch Fash, Beijing, Peoples R China

通讯机构：[1]corresponding author), Beijing Union Univ, Business Coll, Beijing, Peoples R China.|[1141721]北京联合大学商务学院;[11417]北京联合大学;

年份：2025

外文期刊名：EUROPEAN JOURNAL OF INNOVATION MANAGEMENT

收录：;WOS:【SSCI(收录号:WOS:001555531000001)】；

基金：This study was funded by General Project of the Social Science Plan of Beijing Municipal Education Commission (grant no. KM202310012005), the National Natural Science Foundation of China (grant no. 72202224), Project of Beijing Higher Education Association (grant no. MS2022274), Special Funds for the Construction of High-level Teacher Team of Beijing Institute of Fashion Technology (grant no. BIFTXJ202241) and Educational and Teaching Reform Project of Beijing Institute of Fashion Technology (grant no. JG-2529).

语种：英文

外文关键词：Generative AI; Creative self-efficacy; Creative process engagement; Employee creativity; Task complexity

摘要：PurposeThis study aims to elucidate the relationship between generative artificial intelligence (Gen-AI) usage and employee creativity in workplace settings. It addresses a gap in the literature by exploring how Gen-AI influences individual creativity beyond its traditional applications in executive tasks.Design/methodology/approachGrounded in social cognitive theory, this study employs a field design to examine how text-based Gen-AI usage affects employee creativity. A dual-pathway mediation model is proposed, with creative self-efficacy and creative process engagement as mediators and task complexity as a moderator of both mediation paths.FindingsThe results reveal the following: (a) Gen-AI usage is positively associated with creative self-efficacy, creative process engagement, and employee creativity; (b) both creative self-efficacy and creative process engagement mediate the relationship between Gen-AI usage and creativity; and (c) task complexity moderates these mediating effects, with stronger indirect effects observed under high-complexity conditions.Research limitations/implicationsThis study advances understanding of Gen-AI's role in creative work environments and highlights the moderating importance of task complexity. As the research focuses solely on text-based Gen-AI, future studies should investigate other modalities and broader workplace applications.Practical implicationsThe findings offer practical guidance for managers seeking to integrate Gen-AI tools into knowledge-intensive tasks. They underscore the value of fostering creative self-efficacy and process engagement, particularly in complex work settings, to maximise the creative potential of Gen-AI.Originality/valueThis study contributes novel insights by examining Gen-AI's influence on employee creativity through psychological mechanisms, and by identifying task complexity as a key boundary condition.