文献类型：期刊文献

中文题名：中国对美文化软实力的优劣势因素及完善思路——以对美国民众调查的实证数据为研究基础

英文题名：On Advantages and Disadvantages of China's Cultural Soft Power toward the United States and Some Ideas on Improvement

作者：刘佳[1]

第一作者：刘佳

机构：[1]北京联合大学人文社科部

第一机构：北京联合大学马克思主义学院

年份：2016

卷号：0

期号：1

起止页码：13-23

中文期刊名：中国政法大学学报

外文期刊名：Journal of CUPL

收录：国家哲学社会科学学术期刊数据库;CSSCI:【CSSCI_E2014_2016】；

语种：中文

中文关键词：文化软实力;优势因素;劣势因素;文化认知;文化认可;文化价值观

摘要：中国文化软实力水平可以通过五个方面衡量,其中包括好感度、语言兴趣度、文化认可度、文化认知度以及文化价值观认同度。通过对美国民众的实证调查可以发现,好感度与文化认可度是中国对美文化软实力的优势因素,而语言兴趣度、文化认知度以及文化价值观认同度则是劣势层面。当前,优势因素与劣势因素差异较大,致使中国文化软实力水平发展出现了失衡。为了解决这个问题,中国需要从现实发展中寻找优劣势成因,并在此基础上寻求优势因素的引领作用以及劣势因素的攻克策略,惟有以此思路才能完善中国对美文化软实力模式,寻求整体提升。
There are five aspects being able to judge China' s cultural soft power level which include favorability,interestingness of language,cultural recognition degree,cultural cognition degree and identification degree of cultural value.The empirical survey on the people of America shows that favorability and cultural recognition were the advantages of China' s cultural soft powers,but interestingness of language;cultural cognition degree and identification degree of cultural value are disadvantageous.China' s cultural soft power was currently out of balance due to the huge difference between its advantages and disadvantages.In order to solve this problem,China needs to find out the deciding factors and let its advantages dominate the disadvantages.This is the right way to perfect China' s cultural soft power against the United States for integral evolution.