文献类型：期刊文献

中文题名：北京文化旅游:现状·难点·战略

英文题名：THE CULTURAL TOURISM IN BEIJING:STATUS QUO·DIFFICULTY·STRATEGY

作者：徐菊凤[1]

第一作者：徐菊凤

机构：[1]北京联合大学旅游学院<旅游学刊>编辑部

第一机构：北京联合大学旅游学院旅游学刊编辑部

年份：2003

卷号：18

期号：5

起止页码：84-88

中文期刊名：人文地理

外文期刊名：Human Geography

收录：CSTPCD;;北大核心:【北大核心2000】；CSSCI:【CSSCI2003】；

基金：北京联大旅游学院院长赵鹏主持的北京市人文社会科学课题 ( 0 0SK- 3 1)的部分成果

语种：中文

中文关键词：北京旅游产品;文化旅游;发展战略

外文关键词：tourism product of Beijing; cultural tourism; developme nt strategy

摘要：文化旅游是北京的核心旅游产品 ,也是北京旅游业可持续发展的根本所在。但研究与调查表明 ,北京的文化旅游还有许多难以与市场发展需求相称之处。在此基础上 ,本文分析了北京五种类别的文化旅游产品的发展状况 ,指出了它们的优势和不足 ,归纳提炼了北京发展文化旅游的难点 。
Cultural tourism is a core product of tourism industry i n Beijing. Beijing is the best area rich of six world culture heritages,such as the Great Wall, the Forbidden City, the Summer Palace, the Heaven Temple, Beiji ng Ape-man Relics in Zhoukoudian, the Ming Tombs. However, the studies on how t o improve Beijing tourism development through the angle of Culture tourism are r arely seen, as well as the studies on how to satisfy the needs of culture touris ts. Based on the culture tourism definition given by the World Tourism Organizat ion and the researches on European culture tourism products and its development, the author classify the culture tourism products in Beijing, analyze their pres ent conditions, and conclude the difficulties of developing Beijing tourism cult ure. Based on this, Six suggestions are put forward. Because of the abundance and best quality of cultural and historical relics in B eijing, the attraction of cultural tourism products is irreplaceable and thus it is easily to hold the market, but the system, management and service need to be improved. There are large quantities of museums of various kinds in Beijing, wh ile they are not in top grade and their function as educational and culture-spr eading base has to be enhanced because of the backward system and outmoded notio n. Education tourism is a large potential market for Beijing, but it is not well developed yet. Among those active culture tourism products, the regular theater performances are well developed for tourists, and the organic connection betwee n culture, art and tourism is not established. More over, there is no one big th eme park which with Chinese culture characteristics in Beijing. At last the author put forward six measures to improve the development of Beijin g culture tourism. 1.To enhance the quality of all the heritages in its way of d isplaying. 2. To develop the folk customs, pay more attention to the folk festi vals to increase the categories and attractions of cultures tourism product. 3. To search variety modes of managing on the culture tourism resources;4.To make a joint effort of scenic spot, hotel, travel agency, restaurant, transportation and business enterprises to build the culture tourism atmosphere. 5.To increase the scientific and technological elements in culture tourism development. 6. To make great efforts in marketing the image of Beijing culture tourism.