文献类型：会议论文

中文题名：Research of Search Engine Optimization Strategy for E-business Web Site of Small and Medium-Sized Enterprises

作者：XUE Xiaoxia[1];ZHOU Xiaolu[1];CHEN Chen[1];

机构：[1]College of Management, Beijing Union University, Beijing, China, 100101;

第一机构：北京联合大学管理学院

会议论文集：2009 International SME Development Forum(2009 中小企业发展国际论坛)论文集

会议日期：20090101

会议地点：北京

主办单位：北京联合大学管理学院

语种：英文

中文关键词：E-business;web;sites;Optimization;Search;Engine;Optimization;(SEO);Search;Engine;Optimization;strategy;web;site;promotion

摘要：th the development of the E-business, more and more small and medium-sized enterprises build their own E-business web sites on Internet. However, the problem for the enterprises is how to promote their web sites. Search Engine Optimization (SEO) technique could enhance web sites' inartificial position so that it is valuable for enterprise's web site promotion. The paper starts with the working principle of Search Engine and then discusses the methods of Search Engine on web sites evaluation, analyzes E-business web sites' individual factor of influencing Search Engine access. And it also gives some strategies on SEO for E-business website.