文献类型：期刊文献

中文题名：社交媒体对中国中产阶级老年群体生态旅游消费行为的影响路径——基于扎根理论的探索性研究

英文题名：The Influence of Social Media on the Ecotourism Consumption Behavior of China's Elderly Middle Class:An Exploratory Study Based on Grounded Theory

作者：孙琼[1];安宇翔[1];李林[2];王丽[1]

第一作者：孙琼

机构：[1]北京联合大学管理学院,北京100101;[2]北京联合大学旅游学院,北京100101

第一机构：北京联合大学管理学院

年份：2024

卷号：44

期号：3

起止页码：442-455

中文期刊名：热带地理

外文期刊名：Tropical Geography

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;Scopus;CSCD:【CSCD2023_2024】；

基金：北京市社会科学基金一般项目(23GLB020)。

语种：中文

中文关键词：生态旅游消费行为;社交媒体;老年中产阶级;扎根理论;影响路径;中国

外文关键词：ecotourism consumption behavior;social media;elderly middle class;grounded theory;path of influence;China

摘要：持续增加的中国中产阶级老年人口数量为中国旅游业发展带来了重要机遇。社交媒体的使用已广泛融入到中国中产阶级老年旅游者的消费决策中。文章对26名中国中产阶级老年生态旅游者进行深度访谈,基于扎根理论抽象提炼出影响路径,构建出一套社交媒体对中国中产阶级老年群体生态旅游消费行为的影响路径模型。研究发现,社交媒体对中国中产阶级老年人生态旅游消费行为的影响主要涉及五大要素。其中,社交媒体信息效用、社交媒体对消费心理影响和社交媒体平台支持有助于激发中国中产阶级老年群体生态旅游消费意愿的形成。在社交媒体的支持下,良好的生态旅游消费体验有助于中国中产阶级老年群体的自我价值实现,并满足其精神需求。而自我价值的实现和精神需求的满足又进一步强化社交媒体影响下中国中产阶级老年群体生态旅游消费意愿的形成。
The continuous increase in the number of middle-aged and elderly people in China has provided important opportunities for the development of China's tourism industry.Ecotourism-a green,healthy,and highquality tourism method-is particularly popular among middle-aged adults.Social media use has been widely integrated into the consumption decisions of middle-aged and elderly Chinese tourists.It is of great significance to clarify the impact of social media on tourism consumer behavior among China's elderly middle class,especially on rising ecotourism consumption.This study conducted in-depth interviews with 26 elderly middleclass ecotourists in China,abstracted the impact path based on grounded theory,and constructed a set of impact path models of social media on the consumer behavior of elderly ecotourism in China's middle class.This study found that,because social media has the characteristics of information and communication,its impact on the ecotourism consumer behavior of China's elderly middle class mainly involves five factors:social media information utility,social media support,social media impact,self-value realization,and spiritual needs satisfaction.These five elements do not exist in isolation but are interrelated and mutually influencing.Among them,social media can help fully display ecotourism information,plus its own brand building,reputation,and other factors.Moreover,social media information utility,social media impact,and social media platform support can help stimulate the willingness of China's elderly middle class to promote the occurrence of consumer behavior.With the support of social media,a good ecological tourism consumption experience will help realize the self-worth of China's elderly middle class and meet their spiritual needs.The realization of self-worth and satisfaction of spiritual needs will further strengthen the impact of social media on the willingness of China's elderly middle class to engage in ecotourism.First,this study shows that China's elderly middle class can conveniently access destination-related health and historical and cultural knowledge through social media,thus strengthening the ecological tourism motivation of this special group.Second,social media have strengthened the emotional bond between China's elderly middle class and others,helping them meet their social and spiritual needs.Third,poetic dwellings are a prominent feature of the elderly middle class in ecotourism,which differs from other forms of tourism under the influence of social media.This study systematically summarizes and combs the influence path of social media on the consumer behavior of ecotourism in China's elderly middle class by using grounded theory for the first time,and expounds on the important influencing factors,which can provide a reference for future research and practice.Concurrently,this article focuses on the impact of social media on the ecotourism consumer behavior of China's elderly middle class and proposes that the realization of self-value and satisfaction of spiritual needs is an important result of their participation in ecotourism behavior under the influence of social media.