文献类型：期刊文献

中文题名：没有信任 何谈共享?——分享经济中的信任研究述评

英文题名：A Literature Review of Trust in the Sharing Economy:Characteristics, Antecedents and Consequences

作者：李立威[1];何勤[1]

第一作者：李立威

机构：[1]北京联合大学管理学院

第一机构：北京联合大学管理学院

年份：2018

卷号：40

期号：6

起止页码：141-152

中文期刊名：外国经济与管理

外文期刊名：Foreign Economics & Management

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2017】；CSSCI:【CSSCI2017_2018】；

基金：国家社科基金项目(17BGL265);北京市教委社科计划项目(sm201711417002);北京联合大学人才强校优选计划项目

语种：中文

中文关键词：分享经济;信任;网络信任

外文关键词：sharing economy;trust;online trust

摘要：分享经济(sharing economy)是指个人、组织或者企业,通过互联网第三方平台分享闲置实物资源或认知盈余,以低于专业性组织者的边际成本提供服务并获得收入的经济现象。信任是支撑分享经济发展的关键,然而国内外学术界对分享经济中的信任问题的研究才刚刚起步。本文对分享经济中供应方和需求方的信任进行了区分,对平台信任和人际信任进行了区分,将分享经济中的信任划分为需方对分享平台信任、需方对供方信任、需方对产品或服务的信任、供方对分享平台信任、供方对需方信任5种类型;从交易主体、互动强度、交易对象、产权四方面对分享经济中的信任与电子商务中的信任进行了比较,归纳了分享经济中信任的特征;从需方和供方两个视角系统梳理了分享经济中不同类型信任形成的前因、关系和结果,指出了目前研究的不足和未来研究的方向。本文对推动分享经济中信任机制的研究与实践具有一定的理论意义和应用价值。
Sharing economy refers to economic phenomenon that individuals, organizations or enterprises share idle physical resources or cognitive surplus through Internet third party platform, provide services at marginal costs lower than professional organizers and then obtain returns.Trust is the key to the support for the development of sharing economy. However, the trust research has just started in academia both at ~home and abroad. This paper analyzes the characteristics and types of trust in sharing economy, summarizes the antecedents, relationship and consequences of trust from the perspective of consumer and seller on the sharing economy, and points out the shortcomings of current research and future research direction. This paper makes a distinguish between trust to platform and peers from both consumer＇s and seller＇s perspectives, and classifies the trust in the context of sharing economy into five types including consumer＇s trust towards platform, product and seller, and seller＇s trust towards consumer and platform. Trust within the sharing economy is characterized by a set of unique characteristics including transaction subject, transaction object, social interaction and ownership compared to the trust in e-commerce context. Consumer＇s trust towards seller and platform are studied more while seller＇s trust towards consumer and platform are studied less. Trust to the sharing platform could be formed by institutional measures, platform quality, perceived reputation and user＇s familiarity with platform. Trust among seller and buyer could be formed by online reputation, visual information, interaction, social integration and safety measures.Trust towards platform influences trust formation to peers. Outcome variables related to trust are perceived risk, use intention, user＇s satisfaction and user＇s behaviors. This study has theoretical and practical significance to push the research and development of trust mechanism in sharing economy.