文献类型：期刊文献

中文题名：基于IPA分析法的民宿旅游吸引力研究——以北京城市核心区四合院民宿为例

英文题名：Survey on the Tourism Attraction of Minshuku Based on the Theory of IPA:Taking the Beijing Urban Core-areas Courtyard Minshuku as An Example

作者：卢慧娟[1];李享[2]

第一作者：卢慧娟

机构：[1]北京市通州区西集镇人民政府旅游办公室,北京101106;[2]北京联合大学旅游学院,北京100101

第一机构：北京市通州区西集镇人民政府旅游办公室,北京101106

年份：2020

卷号：39

期号：1

起止页码：112-117

中文期刊名：地域研究与开发

外文期刊名：Areal Research and Development

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2017】；CSSCI:【CSSCI_E2019_2020】；CSCD:【CSCD2019_2020】；

基金：国家统计局全国统计科学研究计划项目(2012LY079)

语种：中文

中文关键词：四合院民宿;旅游吸引力;IPA分析法;北京城市核心区

外文关键词：courtyard minshuku;tourism attraction;IPA analysis;Beijing urban core-areas

摘要：北京四合院民宿不仅具有住宿功能,也是北京文化的载体。为提高四合院民宿吸引力,使其更好满足游客住宿需求,成为宣传、弘扬北京文化的名片,结合文献分析法和网络文本分析法构建北京城市核心区四合院民宿旅游吸引力评价指标体系,基于IPA分析法对问卷调查收集的数据进行研究分析。结果表明:核心区四合院民宿吸引力24项指标中有18项实际体验满意度明显低于选择重要性,源于四合院及文化吸引力不足,民宿内外部环境亟待改善,餐饮及其他配套服务质量不高,营销宣传力度小等。通过提升文化内涵,改善内外部环境,完善配套设施,创新营销模式等对策,提高四合院民宿旅游吸引力。
Beijing courtyard Minshuku not only has accommodation function,but also is the carrier of Beijing culture.Through the combination of literature analysis method and network text analysis method,the evaluation index system of tourism attraction of courtyard Minshuku in Beijing core area was constructed.The data was collected in the form of questionnaires.The survey data was analyzed by IPA analysis.The results showed that 16 of 24 actual experience satisfactions indicators were significantly lower than the importance of choice and need to be improved.The problem can be summarized into four aspects:(1)The cultural attraction of Beijing courtyard are insufficient;(2)The internal and external environment of the courtyard Minshuku is in desperate need of improvement;(3)The quality of the catering and other ancillary services is poor;(4)The marketing promotion is insufficient.By enhancing the cultural connotation of the courtyard Minshuku,and improving the environment quality and supporting facilities,and innovating the marketing models,the tourism attraction of the courtyard Minshuku will be enhanced,so that it will become a business card to publicizing and promoting Beijing culture as well as to meet tourists’needs.