文献类型：会议论文

英文题名：Analysis of E-Commerce Application in Small Medium Enterprises - A Case Study of Beijing HaoCheng Dental Enterprise

作者：Tian, Ling[1];Wang, Xiaohong[1];Xue, Wanxin[1]

第一作者：田玲

通讯作者：Tian, L[1]

机构：[1]Beijing Union Univ, Sch Management, Beijing, Peoples R China

第一机构：北京联合大学管理学院

通讯机构：[1]corresponding author), Beijing Union Univ, Sch Management, Beijing, Peoples R China.|[1141755]北京联合大学管理学院;[11417]北京联合大学;

会议论文集：2nd International Conference on Future Information Technology and Management Engineering

会议日期：DEC 13-14, 2009

会议地点：Sanya, PEOPLES R CHINA

语种：英文

外文关键词：Beijing HaoCheng Dental enterprise; e-commerce (EC); Small Medium Enterprises (SMEs); application

摘要：Beijing HaoCheng Dental enterprise, a Chinese small private dental enterprise to build e-commerce website actively for expansion of corporate, enhance the corporate image, optimize the structure of them, reduce procurement costs, Simplify treatment procedures and so on, was built in Sep 2007. This paper surveys the status quo of e-commerce application in Beijing HaoCheng Dental enterprise comprehensively from the perspective of technology, management, capital, operation and cooperation. The result indicates that, the status quo of e-commerce application in Beijing HaoCheng Dental enterprise is worrisome, which is obviously way behind other Small Medium Enterprises (SMEs). Based on the analysis and current development trend of e-commerce application in SMEs, this paper puts forward with some suggestions for Beijing HaoCheng Dental enterprise.