文献类型：期刊文献

中文题名：北京“老字号”餐饮企业生存现状分析与成长机制研究

英文题名：An Analysis of the Current Situation of Beijing Time-honored Catering Enterprises and Study on Their Growth Mechanism

作者：张玉凤[1]

第一作者：张玉凤

机构：[1]北京联合大学旅游学院

第一机构：北京联合大学旅游学院

年份：2009

期号：1

起止页码：48-54

中文期刊名：旅游学刊

外文期刊名：Tourism Tribune

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2008】；社科基金资助期刊;CSSCI:【CSSCI2008_2009】；

基金：北京联合大学北京学研究基地资助

语种：中文

中文关键词：“老字号”;餐饮企业;成长机制

外文关键词：time-honored shop ; catering enterprise ; growth mechanism

摘要：在当前竞争激烈的餐饮市场中,"老字号"餐饮企业既面临严峻的生存考验,又面临难得的成长机遇,如何抓住机遇实现快速成长就成为企业界和理论界共同关心的问题。本文通过SWOT模型分析了北京"老字号"餐饮企业的生存现状,并在此基础上提出了有助于实现"老字号"快速成长的"三元互动"的良性运行机制,从而促进"老字号"餐饮企业生存和成长,并为政府的相关决策提供理论依据。
In the current fierce catering market competition, time- honored catering enterprises are not only facing tough test for survival, but also confronting rare chance for growth. How to grasp the opportunity and achieve rapid growth has become a problem of mutual concern among both industries and theoretical circle. The paper makes an analysis of the present situation of Beijing time- honored catering enterprises by adopting SWOT model. Based on this, the paper puts forward the benign operating mechanism of ＂ three-unit interactivity＂ model that will be conducive to their rapid growth. This will promote the growth of time-honored catering enterprises and provide theoretical evidence for the related decision-making of the government.