文献类型：期刊文献

中文题名：主持人服装语言的承载功能研究

英文题名：The Language of TV Host's Outfit as a Carrier

作者：邹加倪[1]

第一作者：邹加倪

机构：[1]北京联合大学艺术学院

第一机构：北京联合大学艺术学院

年份：2016

卷号：0

期号：8

起止页码：88-90

中文期刊名：纺织导报

外文期刊名：China Textile Leader

收录：北大核心:【北大核心2014】；

语种：中文

中文关键词：主持人;服装语言;承载功能;外部形象;审美导向

外文关键词：host; garment language; carrier function： external image; aesthetic taste orientation

摘要：主持人的服装语言是一种显性的文化符号,是主持人外部形象的重要组成部分。准确而恰当地运用主持人服装语言,是主持人个人形象塑造的重要手段,也是体现节目风格与定位的重要元素。重视主持人服装语言所承载的功能,也要注重其所形成的审美导向,让正确的创作方向把握住主持人服装语言这种公众关注的媒体元素。
The language conveyed by TV host＇s outfit is a dominant cultural symbol and an important part of the hosrs external image. Accurately and appropriately making use of such language is an important means for the host to shape personal image and also the essential element for representing the style and positioning of the program. Equal importance should be attached to the language the host＇s outfit conveys and the guiding role it plays in nurturing aesthetic taste, so that this publicly concerned media element can be steered by the correct creative direction.