文献类型：会议论文

英文题名：Analysis of e-commerce application in pharmaceutical enterprises - A case study of Yaofang.cn

作者：Tian, Ling[1]; Wang, Xiaohong[1]; Xue, Wanxin[1]

第一作者：田玲

通讯作者：Tian, L.

机构：[1] School of Management, Beijing Union University, Beijing, China

第一机构：北京联合大学管理学院

会议论文集：2010 International Conference on Future Information Technology and Management Engineering, FITME 2010

会议日期：9 October 2010 through 10 October 2010

会议地点：Changzhou

语种：英文

外文关键词：Applications - Image enhancement

摘要：Yaofang.cn, the first pharmaceutical e-commerce website in Chinese to build actively for expansion of corporate, enhance the corporate image, optimize the structure of them, reduce procurement costs, simplify shopping procedures, and so on, was built in Dec 2005 by Beijing JingWei YuanHua Pharmaceutical Technology Co., Ltd. This paper surveys the status quo of e-commerce application in Yaofang.cn comprehensively from the perspective of technology, management, price, operation and cooperation. The result indicates that, the status quo of e-commerce application in Yaofang.cn is imperfect, though which is obviously way ahead other pharmaceutical enterprise. Based on the analysis and current development trend of e-commerce application in pharmaceutical enterprises, this paper puts forward with some suggestions for Yaofang.cn. ? 2010 IEEE.