文献类型：期刊文献

中文题名：补偿性消费理论视角下老年人旅游行为心理依据研究——以北京城市老年人为例

英文题名：The psychological basis of tourism behavior of the elderly from the perspective of compensatory consumption theory

作者：李真[1];李享[1];刘贝贝[1]

第一作者：李真

机构：[1]北京联合大学旅游学院

第一机构：北京联合大学旅游学院

年份：2018

卷号：32

期号：4

起止页码：196-202

中文期刊名：干旱区资源与环境

外文期刊名：Journal of Arid Land Resources and Environment

收录：北大核心:【北大核心2017】；CSSCI:【CSSCI2017_2018】；CSCD:【CSCD2017_2018】；

基金：国家统计局全国统计科学研究计划项目(2012LY079)资助

语种：中文

中文关键词：补偿性消费;老年旅游;心理依据;北京

外文关键词：compensatory consumption ; aging tourism ; psychological basis ; Beijing

摘要：老年人口数量及消费能力的不断提高,支撑了我国老年旅游产业的快速发展。研究老年人旅游行为心理依据,有助于老年旅游市场合理高效地开发,也有益于老年人安享晚年。基于补偿性消费理论,通过实证研究并结合因子分析等方法研究发现:补偿性消费心理作用于老年人游前、游中、游后各个阶段;死亡威胁促使老年人风险需求和多样化需求增强,老年人通过旅游体验新鲜事物,从而增强人生掌控感以减轻死亡焦虑;个人控制感缺乏时,老年人倾向于次级控制,会在旅游消费中寻求结构与秩序,因此更偏爱秩序良好、规划合理的旅行社;权力缺乏影响老年人的消费偏好,使其更青睐品牌知名度高的旅行社;人际归属需求受威胁导致与人交往成为老年人重要诉求,在跟团游时更易迁就他人并会增加对怀旧旅游产品的购买。
The increasing number of elderly people and the increasing ability of consumption support the rapid development of China＇s elderly tourism industry. Studying the psychological basis of tourism behavior in the elderly, not only contributes to the rational and efficient development of the tourism market, but also is more condu- cive to the elderly to enjoy their life. Based on the theory of compensatory consumption, through empirical research and factor analysis and other methods, we found that compensatory consumption psychological role in the elderly joined in the tour at all stages. The death threat promoted the risk demand and diversity of the elderly; the elderly experienced new things through travel, so as to enhance the sense of control in life and to reduce the anxiety of death. When the sense of personal control was lacking, the elderly tended to have secondary control and seek structure and order in tourism consumption. Therefore, they prefered well - ordered and well - planned travel agencies. Lack of power affected the consumption preferences of the elderly, making them prefered the travel agencies with high brand awareness; the threat of interpersonal affiliation had led to an important appeal to the elderly, making it easier to accommodate others and increasing the purchase of nostalgic travel products.