文献类型：期刊文献

英文题名：User Experience Evaluation: An Analysis with the Data of East China Coastal Regions

作者：Liu, Xiaole[1];Pei, Yilei[2];Ren, Jianyu[3];Xue, Wanxin[2];Li, Dandan[2]

通讯作者：Pei, YL[1]

机构：[1]Beijing Union Univ, Coll Appl Sci & Technol, Beijing 100101, Peoples R China;[2]Beijing Union Univ, Management Coll, Beijing 100101, Peoples R China;[3]Ningbo Univ, Fac Maritime & Transportat, Ningbo 315211, Zhejiang, Peoples R China

第一机构：北京联合大学应用科技学院

通讯机构：[1]corresponding author), Beijing Union Univ, Management Coll, Beijing 100101, Peoples R China.|[1141755]北京联合大学管理学院;[11417]北京联合大学;

年份：2019

卷号：94

期号：sp1

起止页码：873-877

外文期刊名：JOURNAL OF COASTAL RESEARCH

收录：;Scopus(收录号：2-s2.0-85072297229);WOS:【SCI-EXPANDED(收录号:WOS:000485711600173)】；

基金：The paper is supported by Beijing Social Science Fund (17GLC050), Premium Funding Project for Academic Human Resources Development in Beijing Union University (BPHR2018CS14). Thanks to the corresponding author Yilei Pei.

语种：英文

外文关键词：user experience; catering O2O distribution link; BP neural network model; East China coastal regions

摘要：The "last mile'' service experience of catering O2O determines user satisfaction and user loyalty of catering O2O platforms. Evaluating user experience of catering O2O distribution link will help catering O2O platforms find problems in the distribution link and provide theoretical support for the improvement of user experience and user satisfaction. From the perspective of distribution link, based on the user experience theory, this paper uses the literature research method, Delphi method, and questionnaire survey method to establish user experience evaluation index system of catering O2O distribution link, including browsing experience, tangible experience, empathic experience, responsiveness experience, reliability experience, and assurance experience 6 factors, and also establishes the BP neural network model. On the basis, the paper selects the data of well-known platform users in East China coastal regions, and trains and simulates the model. The results show that the model can achieve the evaluation of user experience in O2O distribution link. Finally, suggestions for improving user experience in catering O2O distribution link in East China coastal regions are proposed.