文献类型：会议论文

英文题名：Discussion on Customer Experience Model of B2C E-commerce Logistics Enterprises Based on TAM Model

作者：Pei, Yilei[1];Xue, Wanxin[1];Li, Dandan[1];Su, Yong[2]

第一作者：裴一蕾

通讯作者：Pei, YL[1]

机构：[1]Beijing Union Univ, Dept Informat Management & E Commerce, Beijing 100101, Peoples R China;[2]PLA, Unit 95997, Beijing 100076, Peoples R China

第一机构：北京联合大学管理学院信息管理与电子商务系

通讯机构：[1]corresponding author), Beijing Union Univ, Dept Informat Management & E Commerce, Beijing 100101, Peoples R China.|[11417161]北京联合大学管理学院信息管理与电子商务系;[11417]北京联合大学;[1141755]管理学院;

会议论文集：3rd International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS)

会议日期：DEC 28-29, 2015

会议地点：Changsha, PEOPLES R CHINA

语种：英文

外文关键词：B2C e-commerce logistics enterprises; customer experience; the TAM model

摘要：The service of E-Commerce logistics enterprises in our country is unable to meet the needs of consumers. The good customer experience can promote consumer s ' perception of the service level of E-Commerce logistics enterprises. The paper elaborates the factors affecting customer experience from website usefulness, website ease of use, transaction costs, customer participation and interactivity, Internet word of mouth five aspects combined with previous research literatures; establishes customer experience model of B2C e-commerce logistics enterprises based on the TAM model and points out the directions for future research.