文献类型：期刊文献

中文题名：线上线下融合互动的沉浸式阅读推广实践与思考

英文题名：Online and Offline Integration of Immersive Reading Promotion Practice and Thinking

作者：李新[1]

第一作者：李新

机构：[1]北京联合大学图书馆,北京100101

第一机构：北京联合大学图书馆

年份：2025

期号：7

起止页码：150-153

中文期刊名：中国现代教育装备

外文期刊名：China Modern Educational Equipment

语种：中文

中文关键词：阅读推广;线上线下融合互动;沉浸式阅读

外文关键词：reading promotion;online and offline integration;immersion reading

摘要：基于沉浸式阅读理论,北京联合大学图书馆将线上阅读打卡与同主题线下活动相融合,以“园林与建筑之美”为主题,开展了21天阅读活动。介绍了活动背景、设计思路与过程,分析了活动的结果、亮点与启示。线上线下同主题阅读推广活动推动了学生阅读习惯的养成和沉浸式阅读的开展,是对提升高校阅读推广活动效果进行的有益尝试。
Based on the theory of immersive reading,Beijing Union University Library integrated online reading and offline activities with the same theme,and carried out a 21-day reading activity with the theme of"the beauty of gardens and architecture".The background,design ideas and process of the activity are introduced,and the results,highlights and announcements of the activity are analyzed.Online and offline reading promotion activities with the same theme promote the formation of students'reading habits and the development of immersive reading,and make a useful attempt to improve the effect of reading promotion activities in colleges and universities.