文献类型：会议论文

英文题名：An Analysis and Empirical Study on Shopping Experience of Online Consumers

作者：Tian, Ling[1];Ren, Guangwen[1]

第一作者：田玲

机构：[1]Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China

第一机构：北京联合大学管理学院

会议论文集：International Conference on Management and Information Technology (CMIT)

会议日期：OCT 26-28, 2013

会议地点：Yichang, PEOPLES R CHINA

语种：英文

摘要：According to the latest statistics by the China Internet Network Information Center, although the growth in the number of Internet users has slowed down, the number of online shopping is still in a rapid growth momentum. That makes China's online shopping market in a gradual transformation and upgrading from a cohabitation of the bazaar model toward an era of brand competition and quality competition, which leading e-commerce development of SMEs(Small and Medium Enterprises) have to face a great challenge. This paper is an empirical study on the sample consumers only with online shopping experience, and did some statistical analyses on the concerns of online shopping consumers from pre-transaction, in-transaction and post-transaction respectively. It aims to explore the behaviors and characteristics further more of online consumers, and to make recommendation on improving and fining their e-commerce website. This study should have certain significance for understanding the online consumers' real needs, and may benefits e-commerce development of SMEs.