文献类型：期刊文献

英文题名：Chinese Outbound Tourists and Daigou as Soft Power

作者：Tham, Aaron[1];Zhang, Xiaoyu (Nancy)[2];Spinks, Wendy[1];Wang, Liang[3]

第一作者：Tham, Aaron

通讯作者：Tham, A[1]

机构：[1]Univ Sunshine Coast, Usc Business Sch, Sippy Downs, Qld, Australia;[2]Beijing Union Univ, Tourism Coll, Beijing, Peoples R China;[3]Zhejiang Univ, Sch Management, Hangzhou, Peoples R China

第一机构：Univ Sunshine Coast, Usc Business Sch, Sippy Downs, Qld, Australia

通讯机构：[1]corresponding author), Univ Sunshine Coast, Usc Business Sch, Sippy Downs, Qld, Australia.

年份：0

外文期刊名：JOURNAL OF CHINA TOURISM RESEARCH

收录：WOS:【ESCI(收录号:WOS:000716779700001)】；

基金：This work was supported by the Premium Funding Project for Academic Human Resources Development in Beijing Union University

语种：英文

外文关键词：Shopping tourism; consumer behavior; China ready; eCommerce; Wechat

摘要：Daigou is worth billions globally and is fueled by mobile connectivity and advances in e-commerce, and therefore, it is important to understand the impact of the Daigou phenomenon. While shopping is very much at the heart of Chinese outbound tourism, very little is known of the role that Daigou plays in terms of manifesting the soft power agenda. Soft power has long been a crucial element in China's rise as a major international power. This research identifies and conceptualizes six key aspects from a qualitative content analysis using Nvivo to document academic and non-academic publications about Daigou, which in turn identifies how Daigou manifests into a soft power bricolage. This study contributes to the nuanced understanding of how soft power may be operationalized by shifting the focus to an informal, and yet powerful facet of Chinese outbound tourism.