文献类型：期刊文献

中文题名：北京散客旅游市场需求的实证研究——以“长城—十三陵一日游”为重点

英文题名：An Investigation on the Individual Tourist's Demands in Beijing——Focus on One-day Tour of the Great Wall and the Ming Tombs

作者：徐菊凤[1];林峰[1];赵晓燕[1];罗振鹏[1]

第一作者：徐菊凤

机构：[1]北京联合大学旅游学院,北京100101

第一机构：北京联合大学旅游学院

年份：2008

卷号：6

期号：4

起止页码：114-120

中文期刊名：北京联合大学学报：人文社会科学版

收录：国家哲学社会科学学术期刊数据库

基金：北京市哲学社会科学“十一五”规划项目(编号:06BaZH018)《北京散客旅游服务体系与管理模式研究》的部分研究成果

语种：中文

中文关键词：一日游;散客;旅游市场;长城;北京旅游

外文关键词：one-day tour; individual tourist; tourist market; the Great Wall; tourism in Beijing

摘要：通过国内来京旅游散客、国际来京旅游散客、北京当地居民三方面市场群体共1 000多份样本,首次对北京散客市场的一日游需求进行实证研究,了解到散客群体对于"长城—十三陵"一日游的基本需求、获取一日游信息的渠道及其对信息的信任度、对一日游"黑车"的印象,前往长城旅游的方式和满意度,以及前往北京本地及周边其他著名旅游景区旅游的兴趣。有关结果对于根治长期困扰北京旅游形象的"长城—十三陵一日游""黑车"问题,构建有效的散客旅游服务体系具有参考价值。
Based on more than 1000 samples of both domestic and overseas individual tourists who visited Beijing, as well as local residents, this paper has done a demonstrative investigation on their one-day tour demands in Beijing. General situation of their demands was realized such as the information channel of one-day tour, their impression about the ＂Black Car＂ of one-day tour, their satisfaction of their tour to the Great Wall and the Ming Tombs. The result will be helpful to solve the tough problem of one-day-tour ＂Black Car＂ in Beijing, and helpful to setting up an efficient system that serves individual tourists in this city.