文献类型：期刊文献

中文题名：科幻作品的消费行为及感知价值实证研究——以北京地区消费者为例

作者：林玉娜[1];金韶[1];金鑫[2]

第一作者：林玉娜

机构：[1]北京联合大学应用文理学院;[2]重庆师范大学新闻与传媒学院

第一机构：北京联合大学应用文理学院

年份：2022

期号：3

起止页码：67-76

中文期刊名：北京文化创意

外文期刊名：Beijing Culture Creativity

语种：中文

中文关键词：科幻作品;消费行为;感知价值

外文关键词：science fiction;consumption behavior;perceived value

摘要：科幻是人们基于科学思维和想象力探索未知领域的科技文化活动,科幻产业是文化与科技交叉融合的新兴产业,呈现多元业态发展。北京作为全国文化中心和国际科技创新中心,正在着力发挥文化科技的引领作用,建设科幻产业集聚区。本研究从科幻消费研究的角度出发,选取北京地区消费者群体,对其科幻消费特征展开调研,并且运用感知价值理论,从认知价值、审美价值、科普价值与社会价值四个维度,探究消费者对科幻作品的价值感知及其对消费意愿行为的影响。基于以上研究结论,为北京和全国其他城市加强科幻文化传播、拉动科幻市场消费、提升全民科幻素养、促进科幻产业发展提供现实依据和参考。
Science fiction is a scientific and technological cultural activity that people explore unknown fields based on scientific thinking and imagination.The science fiction industry is an emerging industry where culture and technology intersect,showing the development of diversified formats.As the nation’s scientific and technological innovation center and cultural center,Beijing will play a leading role in cultural technology and strive to build a science fiction industry cluster.From the perspective of science fiction consumption research,this thesis investigates the characteristics and behaviors of sci-fi consumption by users in Beijing,and uses perceptual value theory to study the value of cognition and thinking,cultural and aesthetic values,scientific and technological knowledge dissemination value,and social Four dimensions of value,to study the value perception of users in Beijing area of science fiction works and its influence on consumption intentions and behaviors.Based on the above research conclusions,it will provide a realistic basis and reference for Beijing and other cities across the country to strengthen the spread of science fiction culture,stimulate the consumption of science fiction market,improve the national science fiction literacy,and promote the development of science fiction industry.