文献类型：会议论文

英文题名：Research on Customer Experience Model of B2C E-commerce Enterprises Based on TAM Model

作者：Pei, Yilei[1];Xue, Wanxin[1];Li, Dandan[1];Chang, Jinping[1];Su, Yong[2]

第一作者：裴一蕾

通讯作者：Pei, YL[1]

机构：[1]Beijing Union Univ, Coll Management, Dept Informat Management & E Commerce, Beijing 100101, Peoples R China;[2]5997 Unit PLA, Beijing 100076, Peoples R China

第一机构：北京联合大学管理学院信息管理与电子商务系

通讯机构：[1]corresponding author), Beijing Union Univ, Coll Management, Dept Informat Management & E Commerce, Beijing 100101, Peoples R China.|[11417161]北京联合大学管理学院信息管理与电子商务系;[11417]北京联合大学;[1141755]管理学院;

会议论文集：4th International Conference on Logistics, Informatics and Service Science (LISS)

会议日期：JUL 23-26, 2014

会议地点：Beijing Jiaotong Univ, Sch Econ & Management, Beijing, PEOPLES R CHINA

主办单位：Beijing Jiaotong Univ, Sch Econ & Management

语种：英文

外文关键词：B2C e-commerce enterprises; Customer experience; The TAM model

摘要：The rapid development of B2C e-commerce enterprises makes customer experience become more and more important. The paper elaborates the factors affecting customer experience from website usefulness, website ease of use, transaction costs, customer participation and interactivity, Internet word of mouth five aspects combined with previous research literatures; establishes customer experience model of B2C e-commerce enterprises based on the TAM model and points out the directions for future research.