文献类型：会议论文

英文题名：Innovative Research on O2O Marketing Mode Based on Social Networks

作者：Xue, W. X.[1];Li, D. D.[1,2]

第一作者：薛万欣

通讯作者：Li, DD[1];Li, DD[2]

机构：[1]Beijing Union Univ, Sch Management, Beijing, Peoples R China;[2]Univ Int Business & Econ, Sch Business, Beijing, Peoples R China

第一机构：北京联合大学管理学院

通讯机构：[1]corresponding author), Beijing Union Univ, Sch Management, Beijing, Peoples R China;[2]corresponding author), Univ Int Business & Econ, Sch Business, Beijing, Peoples R China.|[1141755]北京联合大学管理学院;[11417]北京联合大学;

会议论文集：International Conference on Software Engineering and Information Technology (SEIT)

会议日期：JUN 26-28, 2015

会议地点：Guilin, PEOPLES R CHINA

语种：英文

外文关键词：Social network; O2O marketing mode; Innovative research

摘要：With the rapid development of social networking and mobile e-commerce, a new e-commerce model of O2O mode quickly grows up. This mode is based on interactive of online and offline. And it is focuses on the experience of the model. Furthermore, this model expands a new way for marketing. This study aims to do the deep research on O2O mode, seeks to carry out innovative way and effect of O2O marketing model based on social networks.