文献类型：期刊文献

中文题名：游戏科技赋能北京文化遗产传播的实践路径——以“数字中轴·小宇宙”为例

作者：李健[1];冯霞[2]

第一作者：李健

机构：[1]北京联合大学应用文理学院;[2]北京联合大学应用文理学院新闻与传播系

第一机构：北京联合大学应用文理学院

年份：2026

期号：2

起止页码：79-86

中文期刊名：北京文化创意

外文期刊名：Beijing Culture Creativity

语种：中文

中文关键词：游戏科技;文化遗产传播;数字中轴;具身传播;文化新质生产力

外文关键词：Game Technology;Cultural Heritage Communication;Digital Central Axis;Embodied Communication;New Quality Productive Forces in Culture

摘要：游戏科技的深度介入正在重塑文化遗产的传播逻辑。本文以“数字中轴”项目中的沉浸式互动数字产品“数字中轴·小宇宙”为例,基于游戏研究与数字人文视域,采用案例分析与比较研究的方法,结合政策文本、技术资料与传播实践,探讨游戏科技赋能文化遗产传播的机制与路径。研究发现,“数字中轴·小宇宙”通过全真数字孪生、仪式复原交互、开放时空叙事及云端普惠算力四条路径,实现了传播范式从“信息再现”向“体验生成”的根本转型。在微观层面,程序化修辞将抽象的礼乐制度转化为具身的交互记忆;在宏观层面,政产学民协同的生态构建实现了权威阐释与社会化共创的同频共振。这种集技术赋能、制度协同与公众共创于一体的复合模式,不仅为北京数字文创项目确立了可复制的实践样板,更为培育文化新质生产力及推动遗产活态传承提供了路径指引。
The deep integration of game technology is reshaping the communicative logic of cultural heritage.Taking Digital Central Axis:Microcosm,an immersive interactive digital product within the broader Digital Central Axis project,as a case study,this paper draws on the perspectives of game studies and digital humanities.Through case analysis and comparative research,and in combination with policy documents,technical materials,and communication practices,it explores the mechanisms and pathways through which game technology empowers cultural heritage communication.The study finds that Digital Central Axis:Microcosm has facilitated a fundamental paradigm shift from"information representation"to"experience generation"through four major pathways:highly realistic digital twin construction,ritual restoration through interaction,open spatiotemporal narration,and inclusive cloud-based computing power.At the micro level,procedural rhetoric transforms abstract ritual and musical institutions into embodied interactive memory;at the macro level,the collaborative ecosystem formed by government,industry,academia,and the public enables a resonance between authoritative interpretation and socialized co-creation.This composite model,integrating technological empowerment,institutional coordination,and public co-creation,not only provides a replicable practical model for digital cultural and creative projects in Beijing,but also offers a pathway for cultivating new quality productive forces in culture and promoting the living transmission of heritage.