文献类型：会议论文

英文题名：Analysis of the Profit Model of Enterprise Experience Marketing based on Customer Experience

作者：Xue, Wanxin[1];Pei, Yilei[1];Li, Dandan[1]

第一作者：薛万欣

通讯作者：Xue, WX[1]

机构：[1]Beijing Union Univ, Dept Informat Management & E Commerce, Coll Management, Beijing, Peoples R China

第一机构：北京联合大学管理学院信息管理与电子商务系

通讯机构：[1]corresponding author), Beijing Union Univ, Dept Informat Management & E Commerce, Coll Management, Beijing, Peoples R China.|[11417161]北京联合大学管理学院信息管理与电子商务系;[11417]北京联合大学;[1141755]管理学院;

会议论文集：International Conference on Logistics, Informatics and Service Sciences (LISS)

会议日期：JUL 27-29, 2015

会议地点：Beijing Jiaotong Univ, Int Ctr Informat Res, Barcelona, SPAIN

主办单位：Beijing Jiaotong Univ, Int Ctr Informat Res

语种：英文

外文关键词：experience marketing; customer experience; profit model

摘要：Experience marketing win more competitive advantages for modern enterprises as a new business model in the network economy era. This paper explores the formation and realization of user experience value through the analysis of characteristics of consumer behaviors in the network economy era, analyzes profit model of enterprise experience marketing in our country from the perspective of user experience and its operational mechanism, and puts forward "free experience" and "non-free experience" are two ways of profit model of enterprise experience marketing.