文献类型：期刊文献

中文题名：会展企业的服务创新能力及其集聚特征

英文题名：Research on Innovation Capabilities and Agglomeration Characteristics among Exhibition Enterprises

作者：周彦[1];于苗[2];何会文[3]

第一作者：周彦

机构：[1]北京联合大学旅游学院;[2]北京联合大学商务学院;[3]南开大学旅游与服务学院

第一机构：北京联合大学旅游学院

年份：2018

卷号：32

期号：2

起止页码：73-82

中文期刊名：中国流通经济

外文期刊名：China Business and Market

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2017】；CSSCI:【CSSCI_E2017_2018】；

基金：国家旅游局旅游业青年专家培养项目"会展目的地竞争力评价模型构建与实证"(TYETP201302)

语种：中文

中文关键词：会展企业;服务创新能力;集聚;顾客创新;营销创新;技术创新

外文关键词：exhibition enterprise;service innovation capabilities;agglomeration;customer-oriented innovation;marketing-oriented innovation;technology-oriented innovation

摘要：会展企业作为一种提供专业性服务的组织,其服务创新能力不仅关乎自身的绩效与可持续发展,而且关乎其所服务行业的创新发展与转型升级。对中国会展企业的服务创新能力与集聚效应进行实证研究发现:第一,会展企业的服务创新能力由顾客驱动创新能力、营销驱动创新能力和技术驱动创新能力三个维度构成,它们对企业创新绩效和整体绩效都有不同程度的直接影响。第二,中国会展企业按照其服务创新能力的异同大致可以分为三类:一是以营销创新为主、顾客创新为辅的企业,多集聚于广州和厦门;二是以技术创新为主、营销创新为辅的企业,多集聚于北京;三是以顾客创新为主、技术创新为辅的企业,多集聚于上海。第三,设计搭建类会展企业多依赖营销驱动创新能力或顾客驱动创新能力,而主办方和场馆运营方则更多地依赖技术驱动创新能力。第四,私营企业在营销创新为主、顾客创新为辅的策略上比国有企业更胜一筹,而中外合资企业则更擅长以技术创新为主、营销创新为辅的策略。
The innovation capability of exhibition enterprises,the organization that provides special service,is of significant not only to their performance and sustainable development,but also to the innovative development,transformation and upgrade of the service industry. The empirical research on the service innovation capabilities and the effect of agglomeration of China's exhibition enterprises shows that:first,there are such three dimensions of service innovation capabilities of exhibition enterprises as customer-oriented,marketing-oriented,and technology-oriented ones;second,the clustering analysis demonstrates such three types of exhibition enterprises as taking innovation in marketing as the main method and innovation in customer as the assistant method,taking innovation in technology as the main method and innovation in marketing as the assistant method,and taking innovation in customers as the main method and innovation in technology as the assistant method,and most of the first ones are located in Guangzhou and Xiamen,the second ones in Beijing,and the third ones in Shanghai;the third,design-andconstruction-oriented exhibition enterprises depend more on marketing-oriented or customer-oriented innovation capabilities,and the sponsors and venue operators depend more on technology-oriented innovation capabilities;and fourth,private enterprises do a better job in strategy that taking marketing-oriented innovation as the main method and customer-oriented innovation the assistant method,while the multinational enterprises do a better job in strategy that taking technology-oriented innovation s the main method and marketing-oriented innovation as the assistant method.