文献类型：期刊文献

中文题名：我国移动商务技术扩散影响因素实证研究——基于PLS分析

英文题名：An Empirical Research on the Determinants of Mobile Commerce Diffusion in China——Based on Partial Least Square Method

作者：李立威[1];盛晓娟[1]

第一作者：李立威

机构：[1]北京联合大学管理学院

第一机构：北京联合大学管理学院

年份：2015

卷号：0

期号：7

起止页码：19-23

中文期刊名：技术经济与管理研究

外文期刊名：Technoeconomics & Management Research

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2014】；CSSCI:【CSSCI_E2014_2016】；

基金：北京联合大学新起点计划资助项目(Sk10201409)

语种：中文

中文关键词：移动商务;区域创新;技术创新;创新扩散

外文关键词：M-commerce; Regional innovation; Technology innovation; Innovation diffusion

摘要：随着智能手机的不断普及,移动互联网迅速向社会各个领域渗透。移动互联网不仅方便了人们的生活和工作,也成为推动社会创新和促进经济增长的引擎,对促进我国经济增长具有重要意义。文章利用偏最小二乘回归方法,对移动商务技术扩散起步阶段和起飞阶段的影响因素分别进行了实证研究。实证研究结果表明,在起步阶段,影响我国移动商务扩散的重要因素包括信息化水平、城市化水平、经济发展水平、居民收入水平、区域创新能力和基础设施;在起飞阶段,影响我国移动商务扩散的重要因素包括信息化水平、城市化水平、经济发展水平和居民收入水平。从不同因素的影响因子看,信息化水平、城市化水平、经济发展水平、居民收入水平、教育和文化水对移动商务扩散影响的作用正在增强,而区域创新能力和基础设施的重要程度正在减弱。因此,文章认为手机和互联网的普及以及城市化水平提高带来的人口集聚效应和网络外部性会有效促进移动商务技术和应用的扩散。
With the fast spread of smart phones, mobile internet is quickly extending towards all fields of society and it has great significance in promoting the development of China＇s economy. Mobile internet not only facilitates people＇s life and work, but also becomes an important engine of innovation and economic growth. This paper analyzes the factors affecting China＇s m-commerce diffusion at the infant stage and taking-off stage based on the partial least square method respectively. The result shows that the informatization level, urbanization level, economic development level, income level, regional innovation capacity and infrastructure are significant factors at the infant stage, while the informatization level, urbanization level, economic development level and income level are the significant factors at the taking-off stage. Besides, the result also shows that the role of innovation capacity and infrastructure are waning, and the role of informatization level, urbanization level, economic develop-ment level and income level are strengthening. The paper believes that the widespread of mobile phones and internet, the population agglomeration brought by the improvement of urbanization and network externality will effectively promote the diffusion of mobile commerce technology and application.