文献类型：期刊文献

英文题名：Transportation image: Place-based vehicles for destination branding

作者：Zhang, Dian'en[1,2];Qi, Hongxia[3];Qi, Nandi[4]

第一作者：Zhang, Dian'en

通讯作者：Qi, HX[1]

机构：[1]Beijing Union Univ, Foreign Language Dept, 97 Beisihuan East Rd, Beijing, Peoples R China;[2]Chinese Acad Social Sci, Natl Acad Econ Strategy, 1 Dongchang Hutong, Beijing, Peoples R China;[3]Univ Otago, 362 Leith St, Dunedin 9016, New Zealand;[4]Shandong Univ Finance & Econ, 7366 Erhuang East Rd, Jinan, Shandong, Peoples R China

第一机构：北京联合大学公共外语部

通讯机构：[1]corresponding author), Univ Otago, 362 Leith St, Dunedin 9016, New Zealand.

年份：2021

卷号：19

外文期刊名：JOURNAL OF DESTINATION MARKETING & MANAGEMENT

收录：;Scopus(收录号：2-s2.0-85099626490);WOS:【SSCI(收录号:WOS:000634266200002)】；

语种：英文

外文关键词：Transportation image; Destination; Projected and perceived image; Destination branding; Beijing

摘要：Transportation is a part of the destination image. This research attempts to investigate the distinctiveness and consistency of the dual perspectives of transportation image: the image projected by destination tourism authorities and the image perceived by international tourists, using Beijing as an example. Data are collected from Beijing Tourism and TripAdvisor. Qualitative analysis using Leximancer is applied and identifies the main themes respectively. The projected transportation image is featured as being modern and innovative with new technologies and fast-developing infrastructures. High-speed trains are the highlights. The images perceived by visitors are fast, efficient, and convenient, with taxis as the main transportation type. The intercity connection and the highlight of time and speed are the consistencies of the projected and perceived images. A comprehensive conceptual framework of transportation image is proposed, and also suggests a pathway for future empirical research on destination image and branding, which has implications for scholars and practitioners.