文献类型：期刊文献

中文题名：不同生命周期家庭人力资本对非遗旅游消费的影响

英文题名：The influence of household human capital at different life cycle stages on intangible cultural heritage tourism consumption

作者：孙琼[1];孙玉[1];张湉[1]

第一作者：孙琼

机构：[1]北京联合大学管理学院,北京100101

第一机构：北京联合大学管理学院

年份：2024

卷号：14

期号：3

起止页码：560-573

中文期刊名：中国生态旅游

外文期刊名：Journal of Chinese Ecotourism

收录：CSCD:【CSCD_E2023_2024】；

基金：北京市社会科学基金一般项目(23GLB020);北京市属高等学校优秀青年人才培育计划项目(BPHR202203211)

语种：中文

中文关键词：人力资本;非遗旅游消费;行为偏好;家庭生命周期;文旅融合

外文关键词：human capital;intangible cultural heritage tourism consumption;behavior preference;family life cycle;integration of culture and tourism

摘要：随着家庭人力资本提升,消费者旅游需求呈现多样化。文章探讨了家庭人力资本对非遗旅游消费的影响,并分析了不同家庭生命周期阶段下这种影响的差异性。研究表明:(1)家庭人力资本的提升,包括家庭成员的教育水平、健康水平和经济收入等,对非遗旅游消费具有显著的正向影响。(2)家庭生命周期在家庭人力资本对非遗旅游消费影响中起到了重要的调节作用。特别是在满巢II期家庭中,家庭人力资本对非遗旅游消费的正向影响更为显著,而对筑巢期和空巢期家庭的影响相对较小。(3)不同家庭生命周期的成员对非遗旅游消费模式的偏好也存在差异,如筑巢期家庭更偏好民宿和文创结合的旅游项目,满巢期家庭倾向于研学和文创类项目,空巢期家庭则更青睐节庆和文创类体验。据此建议非遗旅游的开发和推广在重点关注高人力资本水平家庭的同时,可针对处于不同生命周期的家庭开发适宜的非遗旅游项目。文章不仅丰富了家庭旅游消费影响因素的研究,也为非遗旅游的市场策略制定和产品创新提供了理论支持和实践指导。
The enhancement of household human capital has driven diversified needs in consumers’travel experiences.This paper delves into the impact of household human capital on the consumption of intangible cultural heritage tourism and examines the variability of this influence at different stages of family life cycle.The research indicates that:(1)the enhancement of household human capital,encompassing the educational levels,health status,and financial income of family members,has a significant and positive affect on the consumption of intangible cultural heritage tourism.(2)Family life cycle serves as a crucial moderator in how household human capital impacts intangible cultural heritage tourism consumption.Particularly in families at the full nest II stage,the positive influence of household human capital on such tourism consumption is markedly more pronounced compared to families in the nesting and empty nest stages,where the impact is less significant.(3)Preferences for intangible cultural heritage tourism models also differ among members of families in various life cycle stages.For instance,families in the nesting stage show a greater preference for homestay and cultural creative tourism projects,families in the full nest stage lean towards educational tours and cultural creative projects,and families in the empty nest stage have a stronger inclination towards festivals and cultural creative experiences.Accordingly,it is suggested that the promotion and development of intangible cultural heritage tourism should concentrate on families with higher levels of human capital and tailor suitable intangible cultural heritage tourism projects for families in different life cycle stages.This paper not only contributes to the existing body of research on factors influencing family tourism consumption but also offers theoretical foundation and practical direction for the establishment of market strategies and innovation in intangible cultural heritage tourism products.